https://allylam.com/about daily 0.75 2026-03-28 https://allylam.com/home daily 1.0 2026-03-28 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/ca1afe81-d564-4c4f-96d5-0274ffbb6bba/BXSY_thumbnail_s.png Work - Make it stand out The Home Depot Buy X Get Y Online Promotional Experience https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/b41c6654-0853-48ae-bc31-d89a39abc701/theratrak_cover2.jpg Work - Make it stand out Theratrak Multi-Platform Designs for digital health application https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/eba0789b-0eba-4477-a904-7417ea968e73/InkStation_cover.png Work Ink Station Redesigning the e-commerce platform https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601028630440-IR0UZKRZS0T59DT2OU30/ANet_Cover.jpg Work ANet Make jobs accessible for disabilities. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6e6dd747-4440-46ad-bb1c-d38c4e9cc2b1/Nolly_Cover.jpg Work Nolly Mobile App design for bully intervention https://allylam.com/anet daily 0.75 2022-02-12 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600780214244-MHYE8Z02GOJSD9Z4WF9X/Anet_wireframes1.png ANet https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600780214275-WSNCKRETTUKHJHBVSU8J/Anet_wireframes2.png ANet https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600780214253-BSYUMUZSG1SXL2D7BWM0/Anet_wireframes3.png ANet https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600780406197-3MUJG40T92NYLKKHEXBC/Anet_wireframes4.png ANet https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601028630440-IR0UZKRZS0T59DT2OU30/ANet_Cover.jpg ANet - ANet A startup project designed for people with learning disability. ANet is an accessible and inclusive job portal which provide a platform for them to connect with potential job opportunities and inclusive employers. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601028586640-HZXQGE2P3FLH96ZJDZ3X/Anet_personas2.png ANet - Persona 2 persona profiles, Henry & Ginny, have been developed based on the findings of user research. The profiles guided the ideation process and were used to evaluate the design ideas. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600776913851-LOVMB1SRBGAZD9VGLNPX/journey+map_v2.jpg ANet - User Journey Going through the job seeking process with Harry and Ginny, the user journey map indicated all the milestones in the job searching of our users, including the behaviors, thinkings and emotions in each touch point. Also identifying the opportunity of what could be done better in our product. https://allylam.com/inkstation-checkout daily 0.75 2022-02-16 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518027878-Z2AGPN7X69U9HNG16VW6/Inkstation_checkout_1140.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782317784-7O8P1MZDAMJ0823PB34R/Checkout_member.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518035644-XE5EAQWWQCMLW1N1Q9BQ/Inkstation_checkout_Member_address_Billing.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782318390-4F2TBDSODFUULX36T5FJ/Checkout_New_Member.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518034823-4HZCS0L1WABDZ9LA4M0R/Inkstation_checkout_Member_address.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782316591-HGWEH1336J1X6SI73ZEY/Checkout_shipping_invoiceAddress.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518030880-HMR5VH7FGF8RC0SQR6SR/Inkstation_checkout_password.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782319401-7TKZMI3CMKT6DG78JXT5/Checkout_shipping.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518035428-SNLAGOVMHN0BKSP92BQR/Inkstation_checkout_payment.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782308863-6FPVX4SGEY2426F0PMB0/Checkout_payment.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518034217-WP7SYJQG0S54OB0AFSH3/Inkstation_checkout_register_address.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782309256-3CK77RAXUTBFSLVGFX1W/Checkout_payment_CreditCard.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518034474-57M2UVTFRUGVBBXNQL43/Mob_Inkstation_checkout_address.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600782321309-0S0HP87MKK4TLRSVETFA/Checkout_WithDiscount.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518035133-FKV5QZ0TNAUUY19BITYN/Mob_Inkstation_checkout_password.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518036943-OCXTF531Q0VF1WZCJYH4/Mob_Inkstation_checkout_Payment.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600518037253-4FDG6PP6TNBSDOKDJ8X6/Mob_Inkstation_checkout.png InkStation Checkout https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1600420250235-HDCOZ3879CCDK4M259LD/Inkstation_Checkout_Cover_b.jpg InkStation Checkout - Ink Station Checkout Redesign the checkout experience of InkStation.com.au. It was the first phrase of redesigning the whole platform in order to optimise for better user experience and conversion rate. Due to the NDA signed, some of the details may not be disclosed. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601034090231-6RL1PAYRJZL8O6ZZW9S7/InkStation_iterate.png InkStation Checkout - Iterate and Optimize The design process includes a lot of trial and error. Different design variables were implemented then tested by real users to see the actual result before the final deployment. It requires statistical significant improvement on the user journey or conversion rate when comparing to the old checkout. https://allylam.com/the-stairs-not-taken daily 0.75 2022-02-12 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601010553170-1SV94B2X78GUWPXAGKE0/Stairs_not_taken.jpg The Stairs Not Taken - The Stairs Not Taken Explore the unseen. A digital installation designed to transform the neglected space into a live, interactive environment. It was a forgotten staircase located in the Wilkinson building at Sydney University. The project was exhibited in Nov 2019 and have draw tremendous traffic and positive feedback by participants. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601182067847-7BLVAH6VZLIY0WQV8JCH/stairs_skteches.png The Stairs Not Taken - Research Observed and analyzed the passenger behaviors and trajectories on the site. Face to face interviews were conducted to understand their preference and how do they feel about the neglected space. People most likely avoid going to the mentioned staircase as they thought it’s dull and giving out negative feelings. Some of the respondents even do not know it’s exist. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601297541738-P9TZETDT3HYBUUL456T0/stairs_storyboard.png The Stairs Not Taken - Ideate Body-storming, brain-writing and storyboarding were used to generate ideas for the design solutions. The main objective was to increase the foot traffic of the site and change the perception of passenger towards this space. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601300301931-0REAA2HULX2YL0RZ3JZE/stairs_prototype-min.gif The Stairs Not Taken The first prototype testing for the cloud, with LED strips inside programmed with Arduino. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1601297871126-WWXL6S02HE5PEBDYR0YU/stairs_develop.png The Stairs Not Taken - Develop & Testing Once the final concept was decided, the product was started developing phrase by phrase as it contained 2 separate parts, including an interaction display developed by javascript, as well as a cloud-like installation connected with LED strips and Arduino. https://allylam.com/nolly daily 0.75 2022-02-09 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847914069-83LTMROG2H2YB1JMZ1GS/image-asset.jpeg Nolly - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847915436-R9WAHJ8ZSPXL521LOBA9/image-asset.jpeg Nolly - Make it stand out. Whatever it is, the way you tell your story online can make all the difference. https://allylam.com/homedepot-promotion daily 0.75 2024-12-16 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/e8d0e280-a301-4678-bca9-bb4fbbcdd472/BXSY_thumbnail.png Home Depot Promotion - The Home Depot Buy X Get Y Experience To reduce the friction of purchase when the customers want to take advantages of the BXGY promotion. Empowering users on homedepot.ca to select a free gift when they purchase an eligible product online. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6ce8f524-d647-45fc-a2df-28ac24952508/BXSY_competitor+analysis.png Home Depot Promotion - Current State Review and Competitor Analysis Through reviewing the current state of our online promotion experiences, we identified all the friction points that customer faced in the path to purchase. Customers had limited information on how to leverage these available promotions and the experience to add free gift to cart was confusing. Customer need to manually search and add the products to cart in order to get the promotion offer. By conducting the competitor analysis, we understand how other retailers does in a similar situation and what could be improved with our current experience. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6fa8973d-0a18-4a3e-843f-938e7b633d59/BXSY_HMW.png Home Depot Promotion - HMW Exercise & Crazy8 To collaborate with the cross functional team on a How Might We exercise, we brainstormed and identified the opportunities of improving the customer experience for online promotions. Then we consolidate all valuable feedback and analysed through affinity mapping. The crazy 8’s (sometimes it’s 4) exercise helped the team quickly come up with some initial ideas on the solutions focusing on the problem statement as well as the HMW feedback. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/03a19f08-c1b0-41bd-b7f5-89a7d3702d8e/BXSY_Mocks.png Home Depot Promotion - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allylam.com/projects daily 0.75 2025-12-04 https://allylam.com/projects/bxgy-the-home-depot monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/053a4882-076f-4ff6-a1e3-9a09d9da325e/BXSY_thumbnail.jpg https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6ce8f524-d647-45fc-a2df-28ac24952508/BXSY_competitor+analysis.png https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6fa8973d-0a18-4a3e-843f-938e7b633d59/BXSY_HMW.png https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/03a19f08-c1b0-41bd-b7f5-89a7d3702d8e/BXSY_Mocks.png https://allylam.com/projects/ink-station monthly 0.5 2022-02-27 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/2fd8a693-14ce-4e43-8c77-f2f9162e89c9/Inkstation_old_website.png Projects - Ink Station The homepage before redesign https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/cfa9c8c5-9dca-4412-b04f-4eaa3327fb71/InkStation-low-fidelity.png Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/6ddc52a7-9079-452f-a1b6-1b65f802c0ff/InkStation-low-fidelity-home.png Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/5072f91f-6cde-40d3-b0bd-cae540aacced/Inkstation_v2_search1.png Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/2162d48e-9ccf-4852-ad63-92a4fe5d202d/Inkstation_v2_search.gif Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/561189ce-489f-4afc-9f81-2fea343db981/find_my_cartridge.gif Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/dad8225b-88bb-4cd1-b172-1c593ebab376/checkout-low-fideity3.png Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/efabd59a-fff1-4cf9-aec8-921f6e620995/checkout-low-fideity2.png Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/01cdd477-e56b-4f15-8259-fd088e86180e/checkout-high-fideity1.png Projects - Ink Station https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/0f35b24e-254e-49ed-8fc1-9a648ddd601c/cartridge-finder-search.gif Projects - Ink Station - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allylam.com/projects/theratrak monthly 0.5 2022-02-27 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/be245a39-35fc-4962-97b2-d637424e7839/how-it-works_1109.png Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/63d8dd1c-0b11-4b22-aa40-e28cda1b2b85/08B.+Select+activity+group.png Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/0042b8e7-e622-472c-82bb-8ca5f846e7f6/08C.+Select+Activity+Type.png Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/a630b598-9328-4994-836e-201714e983f2/08D.+Select+Activity.png Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/4a0c292c-13b6-496c-b15c-96e46d2c2a86/Program_Activity%402x.png Projects - Theratrak - Make it stand out Low fidelity prototype https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/2be26e39-5943-4955-8ac8-bb34abdbe6b7/Program_Activity%402x.png Projects - Theratrak - Make it stand out High fidelity prototype https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/f6bb58db-0e74-4bee-a089-ec3f659ec2a4/theratrak-activity-search.PNG Projects - Theratrak - Make it stand out Activate the search in full screen https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/c860694b-9f54-4800-a1ac-415a9117d5f8/theratrak-activity-searchResults.PNG Projects - Theratrak - Make it stand out Searching for activity’s name https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/b5a9c3cc-94c9-42b6-9841-e3e284a5bad6/theratrak-activity-searchResult2.PNG Projects - Theratrak - Make it stand out Searching for keywords in activity https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/a38c633d-b71a-4854-8acf-0eb2e431f11e/theratrak-activity-category2.PNG Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/96013bbb-3eb1-4745-93fe-86d547188ab2/theratrak-custom-activity.PNG Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/a3d5d6da-cb16-440f-8509-0207d719ad10/theratrak-custom-activity2.PNG Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/fe17d086-914b-434d-87e6-b367442edd1c/TherapistApp_Board%2B2.jpeg Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/1acfd70d-3142-4f5a-861d-7ec2d3125c3b/Feedback%402x.png Projects - Theratrak - Make it stand out Iteration #1 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/50af0a68-2542-4b99-9423-f5bee2fa4c5c/Feedback+%E2%80%93+2%402x.png Projects - Theratrak - Make it stand out Iteration #2 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/d8716441-c76e-4a71-a272-d6229b232c84/Feedback+%E2%80%93+1%402x.png Projects - Theratrak - Make it stand out Iteration #3 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/e7ba7741-6c3f-4eba-888f-38a5f1cd74a7/ezgif.com-gif-maker+%282%29.gif Projects - Theratrak - Make it stand out The final design https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/4076f9ab-95b1-4095-904a-d70af3147794/Client+Page+%E2%80%93+4%402x.png Projects - Theratrak - Make it stand out The clinic portal https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/758f76ef-0d0c-438f-b906-b60f92b32cd4/Flowchart-for-Theratrak-gamification.jpg Projects - Theratrak - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://allylam.com/projects/nolly monthly 0.5 2022-03-03 https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/8649c882-48af-4f0e-9b71-cf4cd5775733/Progress+Page+%232.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/33a84aa5-2b96-43e0-9fd2-8f1c0ccc7fcf/Finish+Spot.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/955c55f1-0ca0-44a6-9544-013be03eba86/Chat+Match.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/45038342-2b6a-462b-99cf-95eae3b55118/Report+to+School.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/b39a6a40-f588-4260-9187-0c27fa37497e/Appointment+Page.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/7f83edf2-2f89-42fa-a61c-cffe274ae7a2/Chat+List.jpg Projects - Nolly https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/50dcd7ff-8519-4c56-a448-8eab7870905a/Nolly-persona-1.png Projects - Nolly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f643adf4bb9314ab7b4c3a2/b41cdcf9-3da8-4bb7-b8f5-ffbea96f5edb/Nolly-persona-2.png Projects - 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